One of the major differences between high school and college is the connotation of the term “hooking up”. So in junior or high school when everyone heard that “Bobby” and “Trixie” were hooking up, it spread around school faster than you could say sex. This is vastly different than the college view. As college students, we have the image of having indiscriminate sex and are portrayed as having a lifestyle of hook up after hook up. Not to discount this lifestyle for some students, but there is a significant portion of the student body (on any collegial campus) who, while they might engage in sexual relationships, are not continuously promiscuous.
Have you heard of the website www.eduhookups.com? It was started by the University of Chicago to dissuade the rumor that the “U of C” wasn’t where “fun comes to die” or where “the squirrels are cuter than the girls and more aggressive than the guys”, but really where “fun comes to thrive”. It is Craigslist for college students to find one another make plans, and, depending on the individuals involved, hookup.
It was only at the University of Chicago for a short time before its creators began getting email request to expand it to other universities/colleges. It is currently active at Columbia College Chicago, DePaul University, Loyola University Chicago, Northwestern University, and (of course) University of Chicago. As of April 1st it will be started at Wash U in St. Louis and Yale and on the 4th it will launch at Brown and RISD.
The point of this is 20 or 10 years ago, this wouldn’t have occurred. College students would just go down to the bars or to the frats to find someone. So, in the new world of technology, while hooking up has become much easier (also much less of a stigma), it has also become extremely impersonal.